Privacy Policy

Last updated: April 15, 2026

This Privacy Policy describes how Watt Guide ("we", "us", "the Site") collects, uses, and protects personal information when you visit watt-guide.com. It is designed to comply with the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA/CPRA), and similar privacy laws.

1. Data controller

The data controller responsible for your personal information is Watt Guide. You can contact us via the contact page for any privacy-related request.

2. What we collect

• Information you provide: name, email, and message when you use the contact form.
• Technical data: IP address, browser type, device type, pages visited, referrer, collected in an aggregated form by our analytics provider.
• Cookies and similar technologies: see our Cookie Policy for a full breakdown.

We do not collect health data, financial information, or any special category of personal data.

3. How we use your data

• Respond to enquiries submitted through the contact form.
• Measure, in aggregate, how visitors use the site to improve content.
• Display contextual advertising via Google AdSense.
• Comply with legal obligations.

4. Legal basis (GDPR / UK GDPR)

• Consent (Art. 6(1)(a)) — for the contact form, non-essential cookies, and personalised advertising.
• Legitimate interest (Art. 6(1)(f)) — for aggregated analytics, fraud prevention and basic site security.

5. Data retention

Contact form enquiries are kept for the time needed to answer you and up to 12 months afterwards for recordkeeping. Aggregated analytics data is retained according to Google Analytics' default retention window (14 months).

6. Third-party recipients

We share technical or aggregated data with the following processors only to operate the Site:

• Google Ireland Ltd / Google LLC — AdSense and Analytics.
• Cloudflare — CDN, DDoS protection and hosting.
• FormSubmit or similar — contact form delivery.

We do not sell personal information. We do not share data with data brokers.

7. International transfers

Some providers (Google, Cloudflare) may process data in the United States. Transfers are covered by Standard Contractual Clauses and the EU-US / UK-US Data Privacy Framework certifications.

8. Your rights

Depending on your jurisdiction, you have the right to:

• Access your personal data.
• Rectify inaccurate data.
• Request erasure ("right to be forgotten").
• Restrict or object to processing.
• Data portability.
• Withdraw consent at any time.
• Lodge a complaint with a supervisory authority (ICO in the UK, your national DPA in the EU, or the California Attorney General's office).

To exercise any of these rights, use the contact page.

9. CCPA / CPRA (California residents)

California residents have additional rights to know what personal information is collected, to delete it, to opt out of the "sale" or "sharing" of personal information, and not to be discriminated against for exercising these rights. We do not sell personal information as defined under the CCPA, but certain advertising cookies may be considered "sharing" for cross-context behavioral advertising — you can opt out via the cookie banner or at Google Ad Settings.

10. Children

The Site is not directed at children under 16. We do not knowingly collect data from children under that age. If you believe your child has provided personal data, contact us and we will delete it.

11. Security

We apply reasonable technical and organisational measures: HTTPS across the entire site, Cloudflare protection, restricted access to admin systems, and encrypted backups.

12. Changes to this policy

We may update this policy to reflect legal or functional changes. The current version is always the one published at this URL with its date at the top.